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Users spend most of their time on other websites, not yours. This means they expect your site to work like the ones they already know. If your navigation feels familiar, people feel at home faster. 2. Hick’s Law
The more choices you give, the longer it takes for users to decide. Too many buttons, links, or menus create confusion. Simplify options, and people will take action quicker. 3. Reading Patterns
People don’t read websites word-for-word, they scan. Common patterns include the F-shape (used for text-heavy pages) and the Z-shape (great for landing pages). Knowing this helps you place content where eyes naturally go. 4. The Von Restorff Effect
Also called the “isolation effect.” Items that stand out are easier to remember. Highlighting a key button (like a signup CTA) with a different color or size makes it more likely to get noticed. 5. The Law of Proximity
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